NSWCCL President Stephen Blanks has warned consumers about the potential for misuse of their data in shopping centres' new strategy of tracking shoppers' habits over centre-provided Wi-Fi.
A basic connection to free Wi-Fi made available in Westfield centres will allow them to track information about the phone user, and send marketing material directly to the phone based on this data.
Stephen Blanks prompts consumers to question: "How is my information going to be used? Is it going to be compiled for a long-term tracking history? Is it going to be saleable information? Is the shopping centre going to make money [from it]?"
Source: 9 News, 23/03/2015